“If you want to master problem solving, buy this book. I used it the day after I started reading it.”
—Neil Janin, Chairman Bank of Georgia and Senior Partner Emeritus, McKinsey & Co.

“Too many companies fail because of bad strategic problem solving. This book is full of frameworks and tips to help you avoid that fate.”
—Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg

“Strategy is problem solving – an important, subtle and pervasive skill for which business practitioners receive little formal training. Cracked It! provides a valuable and practical guide to the art, from framing the problem through to communicating and selling the solution, which should be invaluable to practitioners and consultants”
—Martin Reeves, Senior Partner & Managing Director, Boston Consulting Group

“Written by a trio of leading experts on strategy who draw on decades of rigorous academic research and consulting experience, Cracked It! offers a crystal-clear approach to frame and solve challenging strategic issues. A must-read for executives, consultants, and business school students.”
—Laurence Capron, co-author of Build, Borrow or Buy and Professor of Strategy and Dean of Faculty, INSEAD

“When dealing with a major business issue, every decision maker faces his own cognitive biases that can trip him up. Cracked it! provides practical, value-creating and proven insight to develop and sell sound solutions by overcoming these biases.”
—Stéphane Richard, Chairman and CEO, Orange

“The ABSOLUTE reference handbook on problem solving! It is clearly unique and it smartly introduces an amazing richness of methods, through cases and easy-to-understand frameworks. I have to say… I love it!”
—Jean-Baptiste Voisin, Chief Strategy Officer, LVMH

Read an excerpt of each chapter on the publisher’s site.

Read Excerpt